Harness the power of best-in-class content, dynamic cross-platform flexibility and unparalleled amplification to tell and share your story, your way. Any screen. Any time.

Introducing Elevate.

Across multiple platforms, our partners aim to break through—and disrupt—with new ideas, innovations, data that drives insight, fresh levels of engagement, best-in-class creative and measurable results.

Bringing together the top talent in media and sales, our in-house creative agency helps ‘elevate’ your clients—imaginatively, effectively, seamlessly—via our diverse portfolio of world-class content brands, state-of-the-art analytics and peerless insights, plus strategic integration across Rogers Communications broader group of assets, from wireless and cable to retail and more.

There is no-one like us in the Canadian market.

We promise bigger and better results across multiple platforms: traditional and emerging media, brand partnerships and integrated campaigns.

We execute visionary ideas that break through the clutter to solve any marketing challenge, aligning with your KPIs while delivering solid ROI.

ELEVATE – Your Advertising Solution.

Contact Information

    Content Executions

    BlackRock Integration

    How can Rogers Media generate awareness for BlackRock’s financial resources and investment opportunities?

    To establish BlackRock as a trusted resource for thought leadership and advice in the ETF category, Rogers teamed the global investment management company with MoneySense throughout the year, with an emphasis during Financial Literacy Month in November 2016.

    Our campaign featured multiple content solutions (and avenues of distribution) to provide Canadians with the knowledge and tools they need to improve their financial proficiency and better realize their fiscal goals. We amplified the content with a multi-platform brand awareness push—and video content was key. MoneySense engaged financial guru Bruce Sellery to create a 10-part digital series titled “ETF Academy.” These engaging and informative videos were used as a platform for a co-branded contest; to win, entrants had to correctly answer questions based on information discussed in the clips.

    Campaign awareness was high, and proved how effectively the elevated content, focused on financial literacy, resonated with our audience.

    Duracell Integration

    How can Rogers Media highlight the importance of hearing to bolster Duracell sales?

    More than three million Canadians suffer from hearing loss. And while Duracell manufactures first-class hearing aid batteries, category growth was stagnant. So we determined our campaign strategy should involve moving TV audio from the sidelines to centre stage.

    The most effective way to do that was to actually deprive viewers of audio—an audacious approach—during their favourite shows. The idea was to have an image of a volume bar mysteriously appear on-screen during a show. The volume bar level would decrease while we simultaneously lowered the actual program volume to zero. The effect was as though a phantom took over the remote. With the volume inaudible, the bar morphed into a graphic reading, “Are you having trouble hearing this?”—which then transitioned to a TV spot with a call to have a hearing test.

    This bold initiative lived across multiple TV highlights, including live Blue Jays play-by-play and the highly-viewed Modern Family season finale. It garnered immediate—and tangible—results.

    We also leveraged another strategic Rogers partnership to Duracell’s advantage. When popular music app Shazam—who we teamed with in 2016—can’t identify a song, it serves the following message: “Sorry, we didn’t quite catch that.” During our campaign, however, users instead received a Duracell message on their smartphone screens at that exact moment.

    Across multiple platforms, we made sure Duracell was heard. Loud and clear.

    Play-doh Integration

    How can Rogers Media demonstrate the educational value of Play-Doh?

    What could be a more natural alignment than Play-Doh and Today’s Parent? The challenge was to find exactly the right approach. Involving the Today’s Parent content team, we created a compelling overarching strategy: remind parents that “play” is just as important to a child’s development as a healthy lunch or a day at school.

    The result was an acclaimed feature titled “The Power of Play”. It focused on the key ingredients of “play” and reached the magazine’s combined print and digital audience of 1.3-million.

    Then we went even further with our creative strategy and integration, shaping the cover design of Today’s Parent issue entirely of Play-Doh. In other words: we opened a fun-filled, yet education, can of imagination!

    The Secret Life of Pets Integration

    How can Rogers Media create an emotional connection between moviegoers and The Secret Life of Pets?

    As an animated comedy about the lives our pets lead after we leave for work or school each day, we knew the Universal Pictures’ release would have a special resonance among pet owners. And what could be more personally relevant to them than the opportunity to see what their pets get up to when they’re not home – an ability that Rogers Smart Home Monitoring allows?

    While the concept was a natural fit, the execution was a challenge. Aligning the business needs of both Universal Pictures Canada and Rogers Smart Home Monitoring was only the first step. We also had to mesh animated footage with a real-life product to tell both brands’ stories. The solution? We developed a co-branded TV spot that showcased the unique connection between the movie and Smart Home Monitoring. As well, we developed a live TV segment on Breakfast Television to launch a co-branded contest that promoted the movie and drove Smart Home Monitoring sign ups.

    Through this unique collaboration, we were also able to identify other customer touch points, which were integrated into the overall campaign. This included utilizing the databases of Universal Pictures Canada and Rogers Smart Home Monitoring for push messaging, social audience development, digital drivers, search as well as partnered PR.

    The Crown

    How can Rogers Media modernize the Queen Elizabeth II story?

    The goal: drive awareness for the 2016 Netflix original series, The Crown, which follows Queen Elizabeth II’s ascension and romance—and the political rivalries that shaped events during her monarchy throughout the second half of the 20th century.

    The key was to make her relatable to the audience by peeling back the monarch’s layers; unveiling the Queen’s charming personality, strength and struggles as she rose to become the landmark figurehead she is. We executed our regal strategy by integrating content within the go-to Canadian media outlet for all things royal: HELLO! Canada.

    By partnering with Rogers Media, Netflix gained a one-of-a-kind opportunity to elevate The Crown via relevant subject matter, effectively targeting women 25-54 and honing in on a sweet spot of 35-49.

    The GRAMMYs Integration

    Every year the GRAMMYs brings in ratings and engagement metrics like we’ve never seen before. The first year we broadcasted the awards was the biggest rating point in the history of City. So, it’s no surprise that Rogers was determined to keep the momentum and buzz going strong.

    The WOW Guide

    Objective

    Canadian Tire needed to demonstrate that their product range is broader and deeper than consumers assume, and that they carry many premium and exclusive brands.

    Strategy

    The WOW Guide, print and digital—12MM copies (Eng & Fr) distributed nationally— focusing on products across all key categories with a “wow” factor – items customers were surprised and delighted to discover are avail­able at CTC.

    Results

    Sales lifts ranging from 30% for traditional CTC categories (auto, tools) to as high as 200% for such categories as furnishings, kitchen accessories and toys.

    Customer survey results indicate 96% engagement with the Guide.

    Biosteel Challenge Integration

    Reaching out to a vastly growing audience of Canadian sports enthusiasts, Biosteel set out to merge their sponsored athletes into Sportsnet’s award-winning content. Their key goal was to branch out and engage new viewers and readers with their Team Biosteel athletes.

    The WOW Guide

    Objective

    Canadian Tire needed to demonstrate that their product range is broader and deeper than consumers assume, and that they carry many premium and exclusive brands.

    Strategy

    The WOW Guide, print and digital—12MM copies (Eng & Fr) distributed nationally— focusing on products across all key categories with a “wow” factor – items customers were surprised and delighted to discover are avail­able at CTC.

    Results

    Sales lifts ranging from 30% for traditional CTC categories (auto, tools) to as high as 200% for such categories as furnishings, kitchen accessories and toys.

    Customer survey results indicate 96% engagement with the Guide.

    Biosteel Challenge Integration

    Reaching out to a vastly growing audience of Canadian sports enthusiasts, Biosteel set out to merge their sponsored athletes into Sportsnet’s award-winning content. Their key goal was to branch out and engage new viewers and readers with their Team Biosteel athletes.

    Solving client needs with landmark solutions, we Elevate on every level.

    Contact us!

    Subscribe to our mailing list

    * indicates required
    Email Frequency