Digital

Todaysparent.com gets a makeover!

We’ve modernized the design of the website to better reflect the high-quality content that distinguishes Today’s Parent as a premiere Canadian and international parenting brand. Readers can engage with entertaining and informative videos, and recommended content faster through a more dynamic editorial display.

#1

Parenting & Family ranked site!

1.4M

Unique Views the month of February

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More high quality content with CBS Video!

Rogers Digital Media is excited to announce our exclusive partnership to represent the video ad inventory for CBS digital properties in Canada. All inventory will be available via direct and programmatic buying channels.

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New Partnership Alert

We are excited to announce new and exclusive additions to the Rogers French Network with Affaires des Gars and Parfaite Maman Cinglante.

Affairesdegars.com is a pioneering leader in the men’s lifestyle digital space. Its mission is to inform and entertain men on a wide variety of subjects.

The primary objective of La Parfaite Maman Cinglante is to help moms realize they aren’t alone when dealing with the myriad challenges of parenting.

The Bachelorette is back!

It’s official—the next Bachelorette has been chosen! Rachel’s quest for the love of her life begins the week of MAY 22nd on CITY! A long-time fan favorite, Rachel has captivated Bachelor Nation with her beauty, smile and wit. But will she find the soulmate she deserves? Tune in to follow her romantic highs and lows, and join the millions of devotees who constantly fill social media channels with the views on every moment of The Bachelorette.

The Bachelorette is a show everyone loves to chat about… especially online and in Social Media! Leverage this show to engage with core fans! Contact your Sales Representative for more information.

Sports Round-up

NHL playoff season is upon us! There is no better place to get complete coverage than Rogers. So strong a representation of Canadian teams means big audiences coast-to-coast, outstanding gameplay (and equally outstanding commentary and analyses, and fan-friendly highlights (no matter which team you’re rooting for!)

And off the ice…The Raptors have clinched a playoff spot for a franchise-record 4th consecutive year. Playoffs start April 15.

Entertainment

Delivering top-tier entertainment, in all its forms, is an integral part of Rogers DNA. That’s why our signature entertainment brands deliver content everywhere: on all connected devices, live and on-demand. From top TV programming to market-leading music radio and leading editorial brands, addictive apps and more—we’re Canada’s premier entertainment destination.

Adults 25-54
51%

Source: Comescore / Multiplatform, January 2017

Fashion & Beauty

All style, all beauty, all the time. That’s what we deliver. Our fashion and beauty experts, deliver all the latest looks, trends and tips; plus, of course, the celebrities and social influencers. We are the go-to source for content that fashionable Canadian women want and need.

 

Women 18-34
26%

Source: Comescore / Multiplatform, January 2017

Food & Recipes

We are proud to be the destination for Canadian food. The iconic Chatelaine Kitchen, famous for its delicious, triple-tested recipes, makes weeknight dinners, meal planning, and weekend baking projects a snap. New for 2017: Our Chatelaine Dishes vertical explores fun, relevant, of-the-moment local and national food news, personalities, places, ingredients and trends — all from a uniquely Canadian perspective.

Women 25-34
73%

Source: Comescore / Multiplatform, January 2017

Health

From the latest health news to fitness videos and straight talk on eating well, managing stress and getting a good night’s sleep — our brands are essential destinations for Canadian women who care about living well and staying strong.

More than 4x greater reach than our closest competitors!

Women 18-34
30%

Source: Comescore / Multiplatform, January 2017

Home & Garden

For fashion, beauty, home décor and gardening lovers — we are a go-to resource for on-trend, entertaining and totally accessible ideas and expert advice, delivering creative solutions for every budget, every style.

Women 25-54
24%

Source: Comescore / Multiplatform, January 2017

Lifestyle

Love, family, sex, career, money, social issues: Our lifestyle brands are leaders in exploring the news, ideas and issues that matter most to Canadian women, with journalism and rich, personal storytelling that informs, challenges, inspires and connects.

Women 25-54
92%

Source: Comescore / Multiplatform, January 2017

Men

We know what men want to know, from the coolest new sports car to the hottest tech gadgets to up-to-the-minute sports results; and that’s precisely what our men’s brands deliver. Whether you need step-by-step guidelines on how to live-stream games, want to check your stocks or simply desire a midday timeout to fantasize about that super-slick new convertible, we’ve got your back!

Men 25-54
69%

Source: Comescore / Multiplatform, January 2017

Millenials

Canadian millennials are an ever-intriguing hybrid of smarts and sass. They’re always connected and have an astute eye out for the latest trends. That’s why our brands cater to their needs and expectations with entertaining editorials and features on everything from fashion, travel and lifestyle to news, politics and financial planning.

Millenials A18-34
71%

Source: Comescore / Multiplatform, January 2017

Music

Canadians crave music—the songs they know, the artists they idolize and the stories behind the hits, the stars, the bands, the breakups. Our finely-tuned music brands extend across the platforms: radio stations that play everything from classic tracks to the current Top 40, available over the airwaves and online; and apps that serve up the genre-spanning sounds that fans of all stripes love most—anytime, anywhere.

Women 18-49
41%

Source: Comescore / Multiplatform, January 2017

News & Business

The current affairs pillar pulls together expertise from Maclean’s, Canadian Business and Moneysense to produce the best reportage on politics, economics and public affairs in the country. All three brands target an engaged citizenry — our readers are highly engaged in political discourse, as well as economic news and personal finance. We lead the national conversation with authoritative, innovative reporting, thoughtful commentary and clever analysis. We inform, we explore, we challenge. We are Canada’s storytellers.

50% greater reach than that of our closest competitor!

Men 25-54
31%

Source: Comescore / Multiplatform, January 2017

Parenting & Family

We know parenting is the greatest, strangest and hardest job you’ve ever had, because we’ve done it too. We’re the biggest parenting brand in Canada and believe that support and understanding leads to better parenting, so we offer well-researched, doable advice from a variety of expert sources. We provide the latest health news, discipline ideas, developmental information, easy family recipes, cool DIYs and best product picks. We know you only have a few minutes—and are likely sleep-deprived—so we keep our content conversational and to the point. And we try to make you laugh now and again—because humour makes it all so much easier.

52% greater reach than our closest competitor!

Women 18-49
52%

Source: Comescore / Multiplatform, January 2017

Sports

At Sportsnet.ca, we have news and analysis on all the games that matter to Canadians — our NHL and Blue Jays coverage is best-in-class, with analysis from the games’ top Insiders. And our products are industry leading. Last year, Apple named Sportsnet’s Apple TV App as the best in the Sports category. The RGCL Ref Cam and Molson 360 VR are game-changers in sports coverage, getting our fans closer to the game then they have ever been before.

44% greater reach than our closest competitor!

Men 25-54
45%

Source: Comescore / Multiplatform, January 2017

Technology

It’s becoming exceedingly difficult to stay on top of the frequent changes in the digital world. Luckily for Canadians, our continually updated technology brands deliver must-know content 24/7. You’ll learn the latest tech jargons, discover how to solve device dilemmas and get acquainted with the coolest new gadgets.

Men 18-49
32%

Source: Comescore / Multiplatform, January 2017

Women

Career, motherhood, heaThe fun, challenging, diverse, fascinating lives of Canadian women — that’s our beat. Rogers Publishing’s Lifestyle content pillar comprises of three of the most influential women’s media brands in the country — Chatelaine, Châtelaine and Cityline.ca. We specialize in multi-platform lifestyle service content, personal storytelling and daily journalism that resonates with our core audience of engaged, curious and very busy Canadian women in their 30s and 40s. Our audience relies on us to deliver ingenious, practical ideas and advice, and to drive the conversations that matter to Canadian women. Our key areas of focus — spanning digital, video, broadcast, print and social — include:lth, style, finance. Canadian women have a lot on their plate. Fortunately, our iconic women’s brands know just what their readers want. Crafting clever content in print and online, we’ve got top-notch experts to help women along their overcrowded paths—from work to weddings, cooking to parenting, social awareness to mental wellness and more.

% Reach Monthly

Source: Comescore / Multiplatform, January 2017

Entertainment (fr)

Delivering top-tier entertainment, in all its forms, is an integral part of Rogers DNA. That’s why our signature entertainment brands deliver content everywhere: on all connected devices, live and on-demand. From top TV programming to market-leading music radio and leading editorial brands, addictive apps and more—we’re Canada’s premier entertainment destination.

Women 18-34
85%

Fashion & Beauty (fr)

All style, all beauty, all the time. That’s what we deliver. Our fashion and beauty experts, deliver all the latest looks, trends and tips; plus, of course, the celebrities and social influencers. We are the go-to source for content that fashionable Canadian women want and need.

Women 18-34
40%

Food & Recipes (fr)

Moms, dads, wannabe gourmands or semi-pros—across our food and recipe brands there’s something on the menu for everyone. From nutritious family meals to exotic culinary adventures Canadians are hungry for the content we serve up daily. Award-winning and rather scrumptious, we are the destination for food lovers.

Women 25-54
64%

Home & Garden (fr)

For design lovers, DIYers and anyone with a green thumb—our inviting home and garden brands stimulate creativity, deliver practical know-how and surprise with passionate ideas for every budget, every style.

 

Women 18-34
45%

Health & Lifestyle (fr)

Living well is a top-of-mind-topic for most Canadians and their families. From what they have for breakfast to when to exercise, to camps for their kids. That is why our vibrant health brands have become essential destinations for anyone serious about being healthy and staying strong. We make fit living easy and fun.

Women 25-34
82%

Millenials (fr)

Canadian millennials are an ever-intriguing hybrid of smarts and sass. They’re always connected and have an astute eye out for the latest trends. That’s why our brands cater to their needs and expectations with entertaining editorials and features on everything from fashion, travel and lifestyle to news, politics and financial planning.

Adults 18-34
80%

Men (fr)

We know what men want to know, from the coolest new sports car to the hottest tech gadgets to up-to-the-minute sports results; and that’s precisely what our men’s brands deliver. Whether you need step-by-step guidelines on how to live-stream games, want to check your stocks or simply desire a midday timeout to fantasize about that super-slick new convertible, we’ve got your back!

Men 18+
45%

News & Business (fr)

Looking for breaking news or up-to-the minute developments in finance and information technology? Search no further. With around-the-clock updates, our news and business brands have you covered. Our team of world-class journalists is committed to providing Canadians with in-depth photo reports, analysis and reflections on national and worldwide issues plus professional insights into the complex worlds of business and finance.

Adults 25-54
59%

Parenting & Family (fr)

Whether you’re starting your family or managing your household, we’re here to help with your journey. Our award-winning parenting and family brands are devoted to providing you with the latest tools, tips and knowledge to create a happy, well-balanced life for your entire family. In every issue or with the click of a button, you’ll find expert advice on childcare, food, health, pregnancy, education and more. Plus, you’ll always want to check out our amazing contests and giveaways.

Women 18-34
55%

Technology (fr)

It’s becoming exceedingly difficult to stay on top of the frequent changes in the digital world. Luckily for Canadians, our continually updated technology brands deliver must-know content 24/7. You’ll learn the latest tech jargons, discover how to solve device dilemmas and get acquainted with the coolest new gadgets.

Adults 18-34
62%

Women (fr)

Career, motherhood, health, style, finance. Canadian women have a lot on their plate. Fortunately, our iconic women’s brands know just what their readers want. Crafting clever content in print and online, we’ve got top-notch experts to help women along their overcrowded paths—from work to weddings, cooking to parenting, social awareness to mental wellness and more.

Women 18+
70%

Data

Audience Intelligence

We offer hyper-targeted digital advertising, utilizing our proprietary, high-value and validated audience data—invaluable for reaching the right audience, with the right message, at the right time.

We know Canadians best, with access to more than 17-million consumers from coast to coast. Our first-party verified segments reach the specific, qualified audience you want, whose interests and consumer habits dovetail with your brand message. And we provide scale via our premium inventory and the open marketplace through real time bidding across display, video, native and social and devices.

Rogers Hyper Local Mobile

Dynamically-served ads tailored to your specifications. Easy, with Rogers Hyper Local Mobile, leveraging a device's location history to build relevant segments—enhanced by telco-grade first-party verifiable data—which can be supplied with dynamic mobile ad creative in real time, at specified geo-locations.

Rogers GeoTxt

Where better to entice customers than the very locations where they’ll find your products or services? Introducing Rogers GeoTxt, our location-aware mobile marketing platform that enables you to establish virtual boundaries—known as "geo-fences”—around specific retail (or other).

Once your customer enters that geo-fence area, we can send offers, product information and tailored messaging directly to their mobile devices via an SMS or MMS message. The notifications reach up to three-million customers and are triggered in real time, too.

Social

Social Amplification

With Rogers Social Network, you can partner with our media brands to deliver significantly enhanced reach—driving awareness, conversions which bolster lead generation and optimal target-audience engagement.

Place your brand message on Rogers video content via our Amplify pre-roll offering, which extends opportunities for :06, :15 or :30 second pre-roll creative.

Extend your video campaigns socially through Rogers content on Twitter, where genres span sports, families and parents, women and mom’s, news and business, and more!

Facebook Live is a powerful, engaging new medium which allows you to connect with consumers and interact with them in real time. Collaborate with Rogers to produce and broadcast engaging original video content—from interviews to Q&A’s and behind the scenes looks; partner with our brands to deliver significantly enhanced reach for your live content experiences; leverage Rogers talent to host your own unique Live broadcast.

Video

Branded Video Content

We create videos in partnership with a spectrum of Canada’s most respected and creative editorial teams. Then we amplify the content—via our vast distribution network of Rogers platforms and strategic partnerships—track the data and provide analytic insights for advertisers and marketers.

Live Video

Did you know that Rogers is home to one of the best live-streaming sports environments in the business? True, and we have industry-leading video completion rates to support that claim. We’re talking an average 95%, far above the 75% industry standard. And thanks to Dynamic Ad Insertion, video-based ads can be inserted into our live streams during national broadcasts.

So immerse yourself in Rogers NHL GameCentre Live, where you can stream over 1,000 national and out-of-market games this season—plus every matchup of the 2017 Stanley Cup Playoffs. The platform boasts a subscriber base that has grown 19% year-over-year.

Rogers live streaming—anywhere, any time!

NEXT Content Studio

Next-level creative solutions: on plan, on time, on budget.

Our intention is simple: to ignite superior consumer engagement through best-in-class video content.

FLARE

MONEYSENSE

TODAY'S PARENT

For all your next-level creative needs

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