Marketing and Google Canada Come Together to Celebrate the Nation's Most-Watched Ads on YouTube

TORONTO, June 20, 2013 /CNW/ – Marketing magazine has teamed up with
Google Canada to become the exclusive media partner in presenting
YouTube’s monthly ranking of the top-watched advertising videos in
Canada.

“There is so much engaging, funny, inspiring advertising on YouTube, and
the Marketing audience is hungry to see what is resonating with
consumers,” said Marketing Editor-in-Chief David Thomas. “This
partnership allows our readers to witness, enjoy and learn from the
brilliant creative, smart promotion and successful branding being
showcased every day on YouTube.”

Starting today, the Marketing website (www.MarketingMag.ca) will feature a story every month with embedded video of the top 10 ads
viewed by Canadians on YouTube, according to an algorithm that factors
in paid views, organic views and view rate (how much of a video viewers
choose to watch).

The YouTube Ads Leaderboard kicks off today with “A Brief History of
Smallenfreuden,” (created for Visa Canada by BBDO Proximity with OMD as
media agency) in the top spot; “Zachary Quinto vs. Leonard Nimoy: ‘The
Challenge'” (for Audi of Canada by Venables Bell & Partners with
Mediacom) at #2; and Call of Duty: Ghosts Masked Warriors Teaser
Trailer (by 72andSunny and the Ant Farm, with OMD) in the third spot.

To view the full list visit: Marketing Most-Watched Ads

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About Marketing
Marketing is a fully integrated media brand serving Canada’s advertising,
marketing, media and PR professionals. Its news and industry
perspective is an essential resource for industry professionals and
decision-makers, offering authoritative editorial insight alongside
leading events, awards, custom research and databases. Visit www.MarketingMag.ca.

SOURCE: Marketing Magazine

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