Canadian Business and PROFIT Unite to Create All-Encompassing Business Magazine with Unparalleled Content

– Publishing expertise of Canadian Business and PROFIT combine to
deliver enhanced business publication, with projected readership of
more than 1 million –

– New strategic business unit, CB Insights, to offer communications and
marketing expertise to Canadian corporations –

TORONTO, Dec. 9, 2013 /CNW/ – Rogers today announced that Canadian
Business is merging with PROFIT to create an all-encompassing business
magazine with enhanced content to best serve the various business
audiences across the country.  The new monthly publication incorporates
the editorial expertise of both brands under one umbrella, and will
continue to publish under the iconic Canadian Business brand.  The
result is a powerhouse business magazine with a projected readership of
more than 1 million.

The new Canadian Business publication launches January 16.  It will be
published monthly, with two bonus PROFIT-themed issues aimed at
entrepreneurs, for a total of 14 issues per year. PROFIT will continue
to be published as a special section within every issue.

“The new frequency and enhanced content of the new Canadian Business
allows us to do more of what we do best – provide intelligent analysis,
context, and thoughtful features to the business community,” said
Duncan Hood, Editor-in-Chief of the new Canadian Business. “The PROFIT
section within Canadian Business will continue to deliver the
actionable information that entrepreneurs need, while offering a larger
audience access to the latest thought-leaders in innovative thinking.”

PROFIT will continue to produce its definitive annual ranking of
Canada’s Fastest-Growing Companies, the PROFIT 500, and the W100
ranking of Canada’s Top Female Entrepreneurs, as part of the new
Canadian Business.  In addition, Rogers will continue to operate CanadianBusiness.com (recently named Website of the Year at the Canadian Online Publishing
Awards), and PROFITguide.comCanada’s most popular website for entrepreneurs.

Canadian Business is also launching a new strategic business unit – CB
Insights. Leveraging Rogers’s deep understanding of Canada’s business
audiences, CB Insights is designed to serve the communications and
marketing needs of midsize and large corporations. The new unit offers
a full menu of strategic communications and research expertise,
including custom research reports, sponsored events, custom publishing
inserts, and multi-year cross platform communications programs that
combine various services into a single, comprehensive, turn-key plan.

“With the evolution of the magazine and launch of CB Insights, we are
delivering added value to our Canadian Business and PROFIT stakeholders
– business communities and advertisers,” said Ian Portsmouth, Publisher
of the new Canadian Business, and former Publisher and Editor of
PROFIT.  “As we adapt to the significant change in the media industry,
we are continually evolving our business model to best serve our
audiences.”

The new Canadian Business will be available on Next Issue Canada – the
all-you-can-read subscription digital magazine service, recently
launched by Rogers.  Canadian Business remains the country’s oldest and
most-read paid business magazine and becomes further strengthened by
the editorial expertise of PROFIT, Canada’s largest and most successful
magazine for small business and entrepreneurs.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc. (TSX: RCI;
NYSE: RCI), is a diversified leading Canadian media company that
engages in television and radio broadcasting, publishing, digital, and
sports entertainment. Rogers Broadcasting has 53 AM and FM radio
stations across Canada; television properties include seven City
stations, five OMNI multicultural television stations, Sportsnet
(consisting of four regional channels and the nationally-distributed
Sportsnet ONE, Sportsnet World, and Sportsnet 360), and The Shopping
Channel.  Rogers Publishing produces many well-known consumer and
online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian
Business, and is the leading publisher of a number of industry, medical
and financial publications. Rogers Media’s suite of digital assets
includes 90+ owned and 300+ premium partnership sites. Rogers Media
Inc. owns Rogers Centre stadium, a year-round sports and entertainment
facility, and the Toronto Blue Jays Baseball Club.

SOURCE Rogers Media

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