Total Circulation


Total Print Readership


Female Audience

Nearly 5,000,000 – according to the most recent Vividata research, that’s how many loyal readers Walmart Live Better and Vivre mieux Walmart have! Five million readers give Walmart Live Better and Vivre mieux Walmart the largest women’s readership in Canada. Across print, tablet and mobile devices, we provide Canadian families with valuable advice and useful information to make their lives better. With outstanding photography and award-winning content, we touch on all the areas of importance to Canadian women and their families: food, health, home + life, and fashion + beauty. What better audience for you to reach than women who are fully-engaged, and feel special while shopping at Canada’s favourite retailer.


Average Age: 42 Years Old

Average Time Spent Reading: 20 Minutes

37% have children under 18 in their household

52% Principal grocery shopper

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