FX

3.8M

Viewers Reached

#6

Digital Specialty Station in Primetime

7%

Growth vs. 2016

Some say we’re outlaws of the mainstream. Others call us defiers of convention.

But at FX, we simply consider ourselves born originals—purveyors of premium content for the 2.3-million viewers we reach in an average week, and curators of subject matter hailed as gritty, irreverent and authentic.

FX believes in taking risks and has never shied away from ‘going there’ with content available on fxnowcanada.ca, iPad, iPhone, Android Phone, Android Tablet and the Apple TV app.

We specialize in cutting-edge television, from critically acclaimed dramas and hit comedies to blockbuster movies and some of the longest marathons in the medium’s history. And fans are flocking: within the key 25-54 segment, FX’s primetime audience has, year-over-year, increased a whopping 55%.

Our formula for success? Complex stories that, true to the human condition, push the envelope and extend the limits of what is possible.

Metrics

Averages 2.8M viewers per week

Majority of audience is adults aged 25-54

Available on fxnowcanada.ca, iPad, iPhone, Android Phone, Android Tablet and the Apple TV app

Primetime

Atlanta

When his estranged cousin Alfred “Paper Boi” Miles becomes a sudden star, college dropout Earnest “Earn” Marks is driven to reconnect with his own long-buried musical ambition. The pair are then forced to work together in the Atlanta rap scene to better their lives and the lives of their families. Welcome to Atlanta, a single-camera comedy which contemplates how Earn and Paper Boi’s opposing views on art versus commerce, success and race will make their quest anything but easy.

Heavily influenced by its namesake city, Atlanta is anchored by actor Donald Glover. Best known for his role as Troy Barnes on Community, Glover is a multi-hyphenate: writer, producer, director and comedian. It should come as no surprise then that the tireless entertainer created the series, too.

63%Male audience
37%Female audience
56%Viewers are adults 18-34

Baskets

Thursdays at 10 p.m. ET/PT

Chip Baskets wants one thing: to pursue his dream of being a French clown. Too bad reality keeps interfering. Facing an impenetrable language barrier and saddled with financial difficulties, he moves back home to Bakersfield, California with high hopes. But Chip is forced to confront his past while working as a rodeo clown and competing with his siblings for his mother’s approval and affection.

Baskets stars Zach Galifianakis (The Hangover trilogy) as both Chip and his twin brother Dale. Galifianakis co-created the series with comedian Louis C.K. (Louie) and showrunner Jonathan Krisel (Portlandia). Their clever, hilarious antics are a hit with viewers, and Baskets has been renewed for a third season.

68%Female audience
32%Male audience
74%Viewers are adults 25-54
49%Viewers are females 25-54

Better Things

Better Things is the single camera comedy starring Pamela Adlon as Sam—a working actor with no filter who—attempts to navigate her daughters’ lives, have fun with a friend or two and also, just maybe, squeeze in some private time once in a while. Her life is funny to watch—but you wouldn’t want to live it. Except sometimes…

Adlon co-created the series with comedian Louis C.K. The two had previously shared the screen a decade earlier on Lucky Louie.

52%Male audience
48%Female audience
67%Viewers are adults 18-49
64%Viewers are adults 25-54

Fargo

Wednesdays at 10 p.m. ET/PT

Inspired by the Academy Award-winning feature film, Fargo is a black comedy-crime drama series created by Noah Hawley (The Unusuals, My Generation), where the only thing for sure about is that nothing is for sure. The series is an anthology where each season is set in a different era with a new story, new cast and new set of characters; all of whom exhibit the trademark humour and “Minnesota nice” that made the movie an enduring classic.

Fargo’s first season was set in 2006 and was highly acclaimed, winning Emmys for Outstanding Miniseries, Outstanding Directing and Outstanding Casting.

63%Female audience
37%Male audience
39%Viewers are females 25-54
49%Viewers are adults 25-54

Feud: Bette and Joan

Sundays at 10 p.m. ET/PT

Feud: Bette and Joan is the first installment of the new FX anthology series from producer/writer Ryan Murphy (Glee, American Horror Story). It tells the story of the legendary rivalry between Joan Crawford (Jessica Lange) and Bette Davis (Susan Sarandon) during their filming of the Oscar-nominated thriller What Ever Happened to Baby Jane? The show is a riveting exploration of how two women endured ageism, sexism and misogyny, while struggling to hang on to success and fame in the twilight of their careers.

In addition to Academy Award-winners Lange and Sarandon, the cast includes Alfred Molina as the Jane’s director Robert Aldrich, Stanley Tucci as studio titan Jack Warner, Judy Davis as gossip columnist Hedda Hopper, Jackie Hoffman as Crawford’s housekeeper Mamacita and Alison Wright as Aldrich’s assistant Pauline.

Legion

Wednesdays at 10 p.m. ET/PT

Meet David Haller (Dan Stevens, Downton Abby). Diagnosed with schizophrenia at a young age, he has been a patient in various psychiatric hospitals ever since. But when David has an encounter with Sydney, a fellow psychiatric patient (Rachel Keller), he learns that there may be more to him than mental illness.

Based on the X-Men comics and film series, Legion was created by Noah Hawley (Fargo). It premiered in 2017 and has been critically acclaimed for its visuals and its dark take on the superhero genre.

60%Male audience
40%Female audience
56%Viewers are adults 18-49

Taboo

Set in 1814, Taboo follows James Keziah Delaney, a man who has been to the ends of the earth and comes back irrevocably changed. Believed to be long dead, he returns home to London from Africa to inherit what is left of his father’s shipping empire and rebuild a life for himself. But his father’s legacy is a poisoned chalice, and with enemies lurking in every dark corner, James must navigate increasingly complex territories to avoid his own death sentence. Encircled by conspiracy, murder and betrayal, a dark family mystery unfolds in a combustible tale of love and treachery.

Taboo stars versatile and sought-after Oscar nominee Tom Hardy, who created the show with Steven Knight (Locke, Hummingbird) and his father, Chips Hardy. The show has been hailed for its aesthetic and “slow burn” style of storytelling.

50%Male audience
54%Viewers are adults 25-54
31%Viewers are females 25-54
51%Viewers are likely college educated
55%Viewers are likely married

The Americans

Tuesdays at 10 p.m. ET/PT

Perhaps more topical than ever, The Americans is the complex tale of married KGB agents posing as typical suburban American family in Washington D.C. during the Reagan administration. The arranged marriage of Philip (Matthew Rhys) and Elizabeth Jennings (Keri Russell) grows more passionate and genuine by the day, but as the pressures and demands of being spies grow heavier, the personal toll becomes almost unbearable.

Having revealed their true identities to their teenage daughter Paige (Holly Taylor), Philip and Elizabeth’s ability to protect their cover and their family’s safety becomes increasingly tenuous. Philip and Elizabeth struggle to maintain normalcy in their family, especially around their son, Henry (Keidrich Sellati), even as Paige pushes them to bring her deeper into their confidence. Paige’s budding romance with Matthew, the son of their neighbor, FBI Agent Stan Beeman (Noah Emmerich), further complicates matters. As the Cold War rages on, paranoia on both sides reaches new heights, making Philip and Elizabeth’s work perilous.

47%Male audience
53%Female audience
22%Likely to have a household income of $100K

American Crime Story: The People V. O.J. Simpson

Relive the murder trial of the century—this time from the perspective of the lawyers. Explore the chaotic behind-the-scenes dealings; witness how a combination of prosecution overconfidence, defense shrewdness and the LAPD’s history with the city’s African-American community gave a jury what it needed: reasonable doubt. This is American Crime Story: The People V. O.J. Simpson—the award-winning debut instalment of FX’s brand new true crime anthology show.

Based on Jeffrey Toobin’s book The Run of His Life: The People v. O.J. Simpson, American Crime Story: The People V. O.J. Simpson was lauded for its taut performances, direction and writing. An Emmy winner for Outstanding Limited Series, it scooped another eight wins against 22 total nominations (in 13 categories)—more than any other 2016 series.

55%Female audience
45%Male audience
45%Viewers are adults 25-54
81%Viewers are homeowners

You’re the Worst

You’re the Worst is a modern look at love and happiness told from the perspective of two people who haven’t been very successful with either. Gretchen (Aya Cash) is cynical, people-pleasing and stubborn; Jimmy (Chris Geere) is as narcissistic and brash as he is self-destructive. Together, these two lost souls experience the fear, heartbreak, romance, sex, food and friendship that comes hand-in-hand with life in Los Angeles—and discover that sometimes the worst people make the best partners.

Created by Stephen Falk (Orange is the New Black, Weeds), the critically-acclaimed comedy series premiered in 2014 and has been a repeat nominee at the Critics’ Choice Television Awards.

81%Female audience
19%Male audience
92%Viewers are adults 18-49

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