Alternative Rock

As the home of SONiC 102.9—we’re Edmonton’s most authentic alternative rock station. As aware socially as musically, we not only pay special attention to what’s happening in the world around us but also create an inclusive environment. In every respect, SONiC 102.9 is respectful to different attitudes, opinions and beliefs.

We love music, we love talking about music, we like to have fun and we never take ourselves too seriously.

And we’re dynamically multi-platform, engaging with fans on every level. Call-ins, texts and social postings are all part of our DNA. We target adults 20-39—60% female, 40% male—and continually transform casual listeners into passionate first-preference pals.

SONiC 102.9 is a little different, just like you. Consider us a peer—not an authority. Everyone’s welcome here.

Edmondon, Alberta

We are the alternative to mainstream for adults 18-49. SONiC 102.9 is a station staffed by music fans. Wake up weekdays with The Garner Andrews Show! We love music and we love talking about music. We like to have fun and play the bands you love. Our announcers are bigger than life and will make you think, feel or laugh. Sometimes all at once.

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