World FM

world fm 101.7

Your International Music Station

Station Name: 101.7 World FM
Call Letters: CKER
Target Demo: Ethnic programming

On Air:
Mitali in the Morning – 8 am – 11am
Corzon Latino – 11 am – 12 pm
Espresso – 12 pm – 1 pm
Ukrainian Edition – 6 pm – 7pm
Basota – 7 pm – 11pm
Naz at Night – 11 pm – 12 am

Online:
www.worldfm.ca

Canada has one of the most diverse populations in the world. According to the 2011 Statistics Canada National Household Survey, one out of every five people in Edmonton are a visible minority!

WORLD FM broadcasts programs tailored to a wide spectrum of audiences; programs designed with the diversity of Edmonton’s citizens in mind. Some of the languages WORLD FM broadcasts in are: Arabic, Cantonese, Chinese, Filipino, German, Italian, Mandarin, Polish, Punjab, Spanish, and Ukrainian.

Rich in culture, language and community, that’s Edmonton, THAT’S WORLD 101.7 FM!

Past winner of Canada’s Multi Cultural Station of the Year

We are 101.7 World FM Edmonton

World FM broadcasts in over a dozen languages, keeping Edmonton’s tapestry of cultural  communities entertained and informed.

With music and news from right here in Edmonton and around the world, our demographics are as varied as our programming

From new Canadians to long time residents young and old, World FM provides a unique opportunity for advertisers to target niche communities or broaden their scope to include a wide array of listeners not typically found by mainstream radio advertisers.

Edmonton’s only multicultural radio station for over 33 years…we are 101-7 World FM.

Our core target audience is defined program-to-program, first by the demographic of ethnicity, and then by three key indicators:

  • Immigration history, settlement patterns future projections;
  • Ethnic group infrastructure, leadership potential and demonstrated political/economic influence in broader (‘mainstream’) society;
  • Economic class and discretionary income of ‘average’ family within an ethnic group.
  • Our broad target is 12+ with a sense of an inherited or acquired sense of connectivity to one’s ethnic roots/heritage.

In the case of most of our programs, we offer the only local radio in the target audience’s given language.  As a result, we do not generally define a narrow target gender breakdown.  Overall we endeavor to maintain a 50/50 gender split.

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

Download IAB Guidelines

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