SONiC Radio

sonic104.9

SONiC Nation Always Discovers New Music First

Station Name: SONiC
Call Letters: CFUN FM
Station ID: SONiC – 107.5 Chilliwack, 92.5 Abbotsford and 104.9 Vancouver
Target Demo: F18-49

Weekdays On Air:
Kid Carson – 6am – 10am
Bri – 10am – 3pm
Kenny – 3pm – 8pm
DJ Trouble 8pm – 1 am

Online:
www.sonicnation.ca
www.facebook.com/sonicnation
www.twitter.com/@thesonicnation

Listeners know that when they want today’s hits first, they turn to SONiC:

  • SONiC is commercial free on Monday’s and play’s almost half the amount of commercials than any other radio station, so your message will be heard
  • SONiC is the home to the Kid Carson show and $10,000 Thursday’s and other popular features: Hit Mix and 6@ 6
  • SONiC has 3 transmitters that blast the hits from Chilliwack to Kits and everywhere in between.
  • SONiC reaches the coveted younger audience 18 – 44 year old adults and will help you build a customer for life

Here is some demographic information about the SONiC listeners:

  • Gender: SONiC listeners have a slight female skew at 54%.
  • Age: Almost 70% of SONiC listeners are in the 18-49 age demographic.
  • Household Income: Almost 30% of SONiC listeners earn a household income of $100,000+ per year and are 24% more likely than the average Vancouverite to do so!
  • Marital Status/Household Members: Almost half (48%) of SONiC listeners are married or living in a common law relationship, while 38% are single/never married. Almost 30% of SONiC listeners have children under 12 in the household.
  • Education/Occupation: Over half (52%) of SONiC listeners have completed an apprenticeship/ trade school, college, university, or a post-graduate education. A quarter (25%) of SONiC listeners are employed as Professionals, Managers, or are Self-Employed, while 14% are employed in Sales/Service occupations.
Source: R03-13 PPM Vancouver CTRL 13 weeks – May 27th, 2013 – August 25th, 2013 Base: P12+  Avg Weekly Cume (000) Reach Plan Mo-Su 5a-1a  Tune into  CFUN FM   15 minute minimum weekly exposure   All data processed using maximum panel
Audience Characteristics Index
Spend $200+ on groceries/average week 138
Ordered from fast food restaurants/past 30 days 112
Gone to movies/past 4 months 118
Attend professional sporting events/past 4 months 115
Gone to casinos/past 4 months 112
Individual/team sports (regularly) 138
Hold RESPs 130
Spent $30,000+ on vehicle purchase/lease/past 2 years 152
Spent $1,000+ on furniture/past 12 months 167
Spent $1,000+ on electronics/past 12 months 128
Spent $1,000+ on appliances/past 12 months 112
Spent $500+ on children’s clothing/past 12 months 185
Spent $500+ on men’s clothing/past 12 months 139
Personal travel to the United States/ past 12 months 115
Visited a social networking site with a mobile device/past 7 days 151
Banked with a mobile device/past 7 days 149
Shopped with a mobile device/past 7 days 143
Downloaded/used apps with mobile device/past 7 days 136
Listen to RADIO with a computer/past 7 days 118
Accessed RADIO at other locations (e.g. cafe, bar)/past 7 days 119
Accessed RADIO at work/past 7 days 111
Accessed RADIO in vehicle/past 7 days 111
We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

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