SONiC 102.9


Edmonton’s Modern Rock

Station Name: SONiC 1029
Call Letters: CHDI
Target Demo: Adults 18-34, Adults 18-49

On Air:
Mornings – The Garner Andrews Show (Awarded the Canadian Music Week Radio Personality of the year for 2012)
Middays – Rick Lee
Afternoons – Layne Mitchell
Evenings – Brandy Taylor
Weekends – Ryan G


Being an alternative station, you might think ‘oh the only people that listen to that music are people with excessive piercings or rebels without a cause!’

Well you would be given a participation ribbon.

Our in depth unbiased research shows that Sonic has a wide base of listenership with over 89%  between the ages of 18 and 54. Over half of our listeners are married, half have children and over 40% have a combined household income of more than $100,000.  In fact, over 76% of our listeners are homeowners.

So how do we attract such a wide array of settled-down, productive members of society-based listeners? Sonic strives to keep it clean, we play awesome tunes, treat our listeners with respect and try not to take ourselves too seriously.

We will always make it about the music; we will support local bands, music, and shows; we will seek out and support new music and we will make sure we continue to bring you the most knowledgeable deejays who are dedicated to constantly learning and living the music we share with you.

Sonic is an appropriate choice for work, home or in the car. And a great station for your advertising campaigns.

We’re Alternative Edmonton Sonic 102-9.

Source: R03-13 PPM Edmonton CTRL 13 weeks – May 27th, 2013 – August 25th, 2013 Base: P12+  Avg Weekly Cume (000)  Reach Plan Mo-Su 5a-1a  Tune into CHDI FM   *15 minute minimum weekly exposure  All data processed using maximum panel    **Based on 1 minute reach condition
Audience Characteristics % Index AvWkRch
Male 57% 112 118,800
Female 43% 88 85,500
Married/Common Law 54% 99 106,700
HHI $100,000+ 55% 127 108,900
HHI $125,000+ 31% 124 61,900
Children <12 in HH 31% 129 61,200
University Undergraduate Education 32% 135 63,100
OMP 23% 125 45,200
Employed Full Time 73% 131 143,200
Own Imported Vehicle 57% 115 112,000
Spent $10,000+ on home improvements/past 12 months 12% 114 22,700
Homeowners 76% 96 150,200
Hold RRSPs 57% 99 112,300
Hold a Mortgage 44% 128 86,800
Hold RESPs 27% 125 53,800
Hold Government Savings Bond 15% 131 28,700
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Think we make a good match? We'd love to hear from you!  Get in touch