Mountain FM 107.1


Your Adventure Station

Station ID: Your Adventure Station
Target Demo: Males/Females 25-54

On Air:
Weekday mornings with Matt and Carl
Local news Mon-Fri with Kristin Ridout
Afternoons with Jessica Banks and Christina Otero
Mountain Life community news feature 10am weekdays
Guests of interest from the Mountain FM Village Studio, in the Whistler Village Center


Mountain FM is the only radio station servicing the entire Sea to Sky Corridor (Squamish, Whistler, Pemberton, and the Sunshine Coast). Studios are located in Squamish and Whistler Village. Well established audience and over 30 years in the community. The only radio station providing up-to-the-minute road and weather updates, and breaking news all day, every day. Hot AC – current, relevant, and fun!

  • Mountain FM is the ONLY LOCAL radio station covering Horseshoe Bay to Whistler, the #1 Ski Resort in North America, Pemberton and the Sunshine Coast inclusive
  • Over 11,000 vehicles on average daily, or over 4 million vehicles annually, travel the Sea to Sky HighwayT, and Mountain FM is the only source for Road & Weather info, breaking news and important alerts up to 5 times every hour from 6am to 10pm, seven days a week
  • Mountain FM is online at generating 98, 330* monthly page views
  • Mountain FM broadcasts to 30,000+ listeners locally, and has 5, 755** engaged members of the
  • Mountain FM Goldmine, or Loyalty Club
  • Mountain FM is a Hot Adult Contemporary station with a targeted demographic of adults 25-54. Hear artists such as Maroon 5, Justin Timberlake, Bruno Mars, Pink, Katy Perry, Mumford & Sons and Imagine Dragons.
  • Mountain FM was an “official radio station” for the 2010 Vancouver Winter Olympics, and is on location at the biggest events every year like the World Ski & Snowboard Festival, Telus Winter Classic, Test of Metal, Crankworx, Squamish Valley Music Festival, GranFondo and many more… 
  • When people travel to Sea to Sky Country they listen to Mountain FM, “Your Adventure Station”!

Source: The Pique Newspaper 2010T, Google Analytics August 2013*, M2O M, Stats August 2013**


  • 98, 330 page views per month*
  • 5,909 unique visits per month*
  • Gold Mine membership**: 5,755
  • Listen Live Streams: 3,702
  • Opt in rate: 92%

Source: Google Analytics average for August 2013* **M2O Media Stats August 2013

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