Lite 95.9

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Today’s Best Music

Call Letters: CHFM
Target Demo: Females 25-54

On Air:
5:30 am – 10 am Mookie and Billie Jo
10 am – 3 pm Christina Rowsell
3 pm – 8 pm Kris Mazurak

Weekends with Sue Deyell and Ben Jeffrey

Online:
www.lite959.com
www.facebook.com/lite959
www.twitter.com/#!/Lite959   mornings

‘Today’s Best Music’ plays the best music mix to get you through your workday and beyond.

Wake up to Calgary’s new morning show with Mookie Wilson and Billie Jo Ross weekday mornings from 5:30 to 10:00! Mookie and Billie Jo will start your day with a smile, plenty of music, and all the news, weather, and traffic information you need!

Airing an Adult Contemporary format, Lite 95.9 reaches affluent adults in Calgary who have tremendous purchasing power!

Lite 95.9 reaches these listeners in their offices, homes, cars and during their lifestyle activities!

 

Source: R03-13 PPM Calgary CTRL 13 weeks – May 27th, 2013 – August 25th, 2013 Base: P12+  Avg Weekly Cume (000)  Reach Plan Mo-Su 5a-1a  Tune into CHFM FM  *15 minute minimum weekly exposure   All data processed using maximum panel    **Based on 1 minute reach condition
Audience Characteristics % Index AvWkRch
Male 45% 88 115,500
Female 55% 112 142,100
Married/Common Law 57% 104 148,000
HHI $100,000+ 34% 103 88,300
HHI $125,000+ 20% 112 52,600
Teens in HH 25% 119 64,500
University Postgraduate Education 8% 134 21,000
OMP 20% 122 52,700
Professional Occupation 15% 112 39,400
Employed Full Time 54% 100 139,000
Spent $40,000+ on Last Vehicle 5% 123 12,400
Own Imported Vehicle 51% 115 131,200
Homeowners 77% 101 199,500
Hold RRSPs 56% 101 144,600
Invest in Stocks/Mutual Funds 37% 106 95,900
Hold Term Deposits/GICs 26% 107 66,700
Hold RESPs 25% 116 63,700
We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

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