HELLO!

hellocanada

124,140

Circulation

52 issues/year

Frequency

2,229,015

Monthly Page Views

206,127

Monthly Unique Visitors

Canada’s Weekly Celebrity and Lifestyle Magazine

Founded In: 2006
Impressions Per Month: 2.6 M
Mobile App Download: 111,000
Facebook Likes: 12,953
Twitter Followers: 12,000

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Hello! Canada gives you intimate access to the top international celebrities. They invite us into their homes and lives, entrusting us to share their stories in their own words. Meet them at their most comfortable and candid.

Highlights

  • Total readership: 1 M
  • Female readers: (80%) 937,000
  • Male readers: (20%) 231,000
  • Average age: 45 years
  • Readers per copy: 8.1
  • Average time spent reading: 45 min
  • English women 18-49: 824,000

Top Stories

1,168,000 readers – 12% readership growth over Fall 2012 study

846,000 English women 18+:

  • 58% are 18-49 year old women  (494,000)
  • 56% are 25-54 years old  (474,000)
  • 43% are moms with children under 18  (360,000)
  • 63% are principal grocery shoppers  (530,000)
  • 30% are “Label Queens”  (250,000)

Hello!Canada women are more apt than women in general to be making purchases at higher spending levels: (Index to EW18+)

  • 33% have HHI $100K+  (120)
  • 15% personally earn over $60K  (127)
  • 47% are employed full time  (113)
  • 23% are high-level spenders*: top spend bracket for recent purchases across variety of categories (121)
  • 17% spent over $1,000 on adult clothing in past 12 months (141)
  • 8% spent over $500 on footwear in the past year  (200)
  • 18% spend $50+ on skincare products a month  (141)
  • 17% spend $50+ a month on make-up  (134)
  • 12% spent over $100 on fragrances in past 12 months  (170)
  • 15% spend $250+ a week on groceries  (108)
  • 22% are in ‘premium convenience’ grocery purchase attitudinal cluster  (116)
  • 34% took 2+ vacation trips outside Canada in the past 12 months  (129)
  • 20% are in the ‘get set’ cluster : women who  tend to be the first to try new products  (123)

CPM results that are better or on par with women’s and fashion magazines on most key targets

Source: PMB  Spring 2013. Top Stories based on English women 18+ * Spenders: $40K+ on car, $4K clothing, $20K+ home improvements,$5K+ on trip, $5K+ computers, $2K+ stereo equip

 

Advertising

2014 - CANADA NATIONAL (FOUR COLOUR) 1-6X 7-12X 13-18X 19-24X 25+
Full Page $16,046 $15,244 $14,441 $13,637 $12,035
1/2 Page (Horizontal/Vertical) $10,912 $10,365 $9,820 $9,273 $8,183
1/3 Page (Vertical/Square) $8,503 $8,078 $7,653 $7,228 $6,377
1/2 Page Spread $19,256 $18,293 $17,330 $16,377 $14,441
Opposite Back Cover $20,056 $19,053 $18,050 $17,048 $15,042
Opposite Inside Front Cover $19,256 $18,293 $18,051 $16,367 $15,043
Double Page Spread* $28,881 N/A N/A N/A N/A
Inside Front Cover Spread $36,102 N/A N/A N/A N/A

Publishing Calendar

2014 ISSUES SALES CLOSING DATE MATERIAL CLOSING DATE ON-SALE DATE
January 13 December 13, 2013 December 20, 2013 January 2
January 20 December 20, 2013 December 27, 2013 January 9
February 3 | DOUBLE ISSUE December 28 January 3 January 16
February 10 January 10 January 17 January 30
February 17 January 17 January 24 February 6
February 24 January 24 January 31 February 13
March 10 | SPRING MEGA ISSUE January 31 February 7 February 20
March 17 February 14 February 21 March 6
March 24 February 21 February 28 March 13
March 31 February 28 March 7 March 20
April 7 March 7 March 14 March 27
April 14 March 14 March 21 April 3
Kate’s World | SPECIAL ISSUE March 10 April 6 (Newsstand Only)
April 21 March 21 April 10
April 28 March 28 April 4
May 5 April 4 April 17
May 19 April 25 May 8
May 26 May 2 May 15
June 9 | DOUBLE ISSUE May 9 May 22
June 12 May 9 May 16 May 29
June 16 May 16 May 23 June 5
Royal Trivia | SPECIAL ISSUE May 19 May 26 June 9 (Newsstand Only)
June 23 May 23 May 30 June 12
June 30 May 30 June 6 June 19
July 7 | SUMMER MEGA ISSUE June 6 June 13 June 26
July 14 June 13 June 20 July 3
July 21 June 20 June 27 July 10
Prince George | SPECIAL ISSUE June 23 June 30 July 14 (Newsstand Only)
July 28 June 27 July 4 July 17
August 4 July 4 July 11 July 24
August 18 | DOUBLE ISSUE July 11 July 18 August 7
August 25 July 25 August 1 August 14
September 1 August 1 August 8 August 21
September 8 August 8 August 15 August 28
September 15 | FALL MEGA ISSUE August 15 August 22 September 4
September 22 August 22 August 29 September 11
September 29 August 29 September 5 September 18
October 6 September 5 September 12 September 25
October 20 | DOUBLE ISSUE September 12 September 19 October 2
TBC | SPECIAL ISSUE September 15 September 22 October 6 (Newsstand Only)
October 27 September 26 October 3 October 16
November 3 October 3 October 10 October 23
November 10 October 10 October 17 October 30
Royal Trivia | SPECIAL ISSUE October 13 October 20 November 3 (Newsstand Only)
November 17 Ocotber 17 October 24 November 6
November 24 October 24 October 31 November 13
December 1 | WINTER MEGA ISSUE October 31 November 7 November 20
December 8 November 7 November 14 November 27
December 15 November 14 November 21 December 4
December 22 November 21 November 28 December 11
January 5, 2015 | DOUBLE ISSUE November 28 December 5 December 18
January 12, 2015 TBD TBD January 1, 2015
Special issues – Special Interest Publication (SIP) *Newsstand Only
Double issues - run for two consecutive weeks on newsstands
Mega issues – run four (quarterly) issues annually

Technical Specs

AD SIZE BLEED ADS NON-BLEED ADS
Double Page Spread (DPS) 18″ x 11 5/8″ 17 1/2″ x 11 1/8″
Full Page 9″ x 11 5/8″ 8 1/2″ x 11 1/8″
1/2 Double Page Spread 18 1/4″ x 6″ 17 1/2″ x 5 1/4″
1/2 Page (Horizontal) 9 1/4″ x 6″ 8 1/2″ x 5 1/4″
1/2 Page (Vertical) 4 3/4″ x 11 7/8″ 4″ x 11 1/8″
1/3 Page (Vertical) 3 1/4″ x 11 7/8″ 2 1/2″ x 11 1/8″
We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

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