FLARE

flare

125,111

Circulation

12 issues/year

Frequency

571,549

Monthly Page Views

108,564

Monthly Unique Visitors

Canada’s fashion authority

Founded In: 1979
Facebook Likes: 32,800
Twitter Followers: 73,700
Instragram: 6,133
Tumblr: 305,896
Pinterest: 12,908

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Flare examines the world of fashion and beauty with a distinctly Canadian eye, providing expert advice on cosmetics, skin, hair care, careers, relationships, wellness, celebrities and culture. Flare women serve not only as icons for style but also as influencers on people they connect with. With the current redesign and platform expansion, Flare is more essential than ever before. FLARE IS A MULTI-PLATFORM BRAND reaching over 1.2 Million Readers with every issue! 

  • #1 in Newsstand sales and #1 in Total Paid & Verified Subscribers (within competitive set*)  
  • Average age 39 
  • Circulation—125,111 
  • 435,000+ Social Media contacts 

Flare is utilizing multi-platforms the most among its competitive set—tablet, website, events, print, apps, media appearances and more are all the touch points by which Flare has broadened reach to consumers and brings advertising partners along.

*SOURCE: AAM JUNE 2013

Highlights

  •  Total readership: 1.2 M
  •  Female readers: (89%) 1.1 M
  •  Male readers: (11%) 130,000
  •  Average age: 39 years
  •  Average household income: $88,289
  •  Average time spent reading: 29 min
  •  Average reading occasions: 1.9
  •  English women 18+: 933,000

Top Stories

Leading fashion magazine to reach Canadian women earning $75K or more

Flare reaches women in your key shopping demographics:

  • W18-49  (643,000  10%)
  • W25-49  (516,000  11%)
  • W25-54  (588,000  10%)
  • W18+ with teenage children  under 18  (469,000  11%)
  • W18+ in  white collar occupations, including top level roles  (331,000  10%)
  • W18+ with HHI $125k+  (201,000  11%)
  • W18+ personally earning $75k+  (105,000  15%)
  • Label Queens (306,000  10%)

Best fashion magazine to target influential women:

  • Sole principal wage earners  (33%)
  • Women with household with incomes over $100,000  (35%)
  • Women employed in white collar roles including top management  (36%)
  • Women with post-secondary education (62%)

Compared to other women, Flare readers are more likely spending at the higher end of fashion and beauty purchases:

  • $1,500+ per year on women’s clothing  (Index 176) 
  • $500+ per year on footwear (Index 168)
  • $100+ per month on makeup  (Index 124)
  • $100+ per month on skin care (Index 159)
  • $100+ per year on fragrances (Index 142)
Source: PMB Spring 2013 (English women  18 *competitive set: Elle Canada, Fashion Magazine

Advertising

2014 – NATIONAL (FOUR COLOUR) 1X 3X 6X 9X 12X
Full Page $24,529 $23,793 $22,366 $20,126 $17,716
1/2 Page $16,727 $16,223 $15,249 $13,725 $12,077
1/3 Page $10,295 $9,981 $9,388 $8,456 $7,437
DPS $49,049 $47,591 $44,728 $40,258 $35,427
1/2 Page DPS $30,962 $30,025 $28,222 $25,410 $22,351
Inside Front Cover (DPS) $58,834 $57,108 $53,673 $48,307 $42,508
Inside Back Cover $27,475 $26,646 $25,055 $22,547 $19,848
Outside Back Cover $29,844 $28,943 $27,213 $24,483 $21,548
REGIONAL (FOUR COLOUR) 1X 3X 6X 9X 12X
EASTERN CANADA
Full Page $19,802 $19,215 $18,056 $16,259 $14,307
DPS $39,609 $38,414 $36,117 $32,502 $28,598
ONTARIO
Full Page $16,650 $16,150 $15,187 $13,663 $12,025
DPS $33,305 $32,311 $30,462 $27,326 $24,051
WESTERN CANADA
Full Page $12,226 $11,860 $11,139 $10,032 $8,827
DPS $33,305 $32,311 $30,462 $27,326 $24,051
B.C./ALBERTA
Full Page $9,785 $9,502 $8,925 $8,034 $7,071
DPS $19,601 $19,009 $17,876 $16,083 $14,157
B.C.
Full Page $6,880 $6,674 $6,268 $5,650 $4,970
DPS $13,756 $13,344 $12,551 $11,294 $9,934
TORONTO HOT SPOTS (FOUR COLOUR) 1X 4X
1/4 Page $2,050 $1,800
Half Page $2,750 $2,275
Full Page $4,000 $3,500

Publishing Calendar

2014 ISSUES SALES CLOSING DATE MATERIAL CLOSING DATE IMPACT DATE
January November 14 November 20 December 3
February* December 5 December 11 December 24
March January 16 January 22 February 4
April February 13 February 19 March 4
May March 13 March 19 April 1
June April 10 April 16 April 29
July May 15 May 21 June 3
August June 12 June 18 July 1
September July 10 July 16 July 29
October August 14 August 20 September 2
November September 11 September 17 September 30
December October 16 October 22 November 4
January 2015 November 13 November 19 December 2

* NOTE: Close and impact dates for february issue have been adjusted for holidays.

 Technical Specs

AD SIZE BLEED ADS NON-BLEED ADS
Double Page Spread (DPS) 15.75″ x 10.75″ 15.75″ x 10.75″
Full Page 7.875″ x 10.75″ 7.375″ x 10.25″
Mini Page 5.1875″ x 7.5625″ 4.6875″ x 7.0625″
1/2 Double Page Spread 15.75″ x 5.375″ N/A
1/2 Page (Horizontal) 7.875″ x 5.375″ 7.375″ x 4.875″
1/2 Page (Vertical) 4″ x 10.75″ 3.5″ x 10.25″
1/3 Page (Vertical) 2.75″ x 10.75″ 2.25″ x 10.25″

 

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

Download IAB Guidelines