Country 101.1

101.1country

Today’s Best Country

Station Name: Country 101.1
Ottawa/Smith Falls
Call Letters: CKBY-FM
Target Demo: Adults 25-54

On Air:
“The Joël and Mary Anne Show”

Weekdays 5:30-9am

Featuring:
What’s Trending
Sing for Your Swag
The Impossible Question

Online:
www.country1011.com
www.facebook.com/country1011
www.twitter.com/@country1011fm

We play today’s best country music for listeners in Ottawa and the Valley.

BBM Spring 2013, Mon-Sun 5a-1a, Ottawa CTRL Anglo, A12+
Audience Characteristics % Index
Male 44% 88
Female 56% 112
Married/Common Law 63% 109
Home is Owned 65% 108
Have College or Trades Certification 29% 137
Spends over $200 on Groceries/week 17% 101
Spent $5k on Home Improvements/past 2 years 24% 105
Spent $30k on New Vehicle/past 2 years 10% 155
Drive 20,000+ km/year 59% 121
Drank 7+ cups coffee last week 44% 100
Drank 7+ beers last week 14% 164
Ate at Family Restaurant 2+ times/past month 23% 115
Ate at Pizza Restaurant 2+ times/past month 17% 112
Ate at Burger Restaurant 2+ times/past month 29% 128
Ate at Bar/Pub 2+ times/past month 22% 113
Shopped at Home Improvement Store/past 12 months 55% 104
Spent $1,000+ on Appliances 8% 124
Fishing/Hunting 31% 160
Ride ATV/Snowmobile 18% 204
Golfing 30% 116
Hockey 38% 108
Powerboarting/Jetskiing 21% 138

 

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