Cosmetics

cosmetics

13,000

Circulation

4 issues/year

Frequency

18,245

Monthly Page Views

9,492

Monthly Unique Visitors

Inspiring Canada’s Beauty Experts

Founded In: 1972

Facebook likes: 779

Twitter followers: 385

Readers per copy: 3

Average time spent reading: 45 minutes

Demographic: Targeting Beauty Advisors working at key department store and drug store retail counters across Canada.

Content pillars: Total beauty coverage including: Fragrance; Makeup; Skin Care; Hair Care; Nail Care; Men’s Products; Product Launches.

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Cosmetics and Cosmétiques is the essential insider read for all professionals and decision-makers working in the Canadian beauty industry, targeting an audience of executives, retailers, brand marketers and media, as well as beauty advisors at key
department stores and drugstore locations throughout Canada.

With four English-language issues and four French-language issues a year, an industry e-newsletter and an expanding website, Cosmetics and Cosmétiques reports on thebiggest product launches, key trends and business insights.

Cosmetics and Cosmétiques covers all areas of the fast-paced, global beauty world, including skincare, hair care, makeup, fragrance, nail care, men’s grooming and beyond. It informs and inspires the experts who directly influence the buying decisions of beauty consumers across the country.

WHO WE ARE
• Cosmetics and Cosmétiques are the only print media brand for the Canadian beauty industry
• English edition circulation is 13,000 and French is 7,000
• Beauty advisors consult with over 2.1 million loyal beauty customers every month – securing the sale. By extension, Cosmetics supports $4.9 billion in annual beauty sales in Canada.

BRAND IMPACT
• 98% of beauty advisors say that advertising/sampling programs influence their
product recommendations to customers.
• 99% of BAs read Cosmetics magazine as their primary beauty resource
• 97% use the magazine as a source for product knowledge including launches
• 91% of BAs visit Cosmetics website on a regular basis
• 89% find information on the website to be useful
• 50% of BAs recommend products they are familiar with/have tried personally

Advertising Specifications

 AS SIZE  BLEED ADS  NON-BLEED ADS
Build Documents to Trim Size
Add .125” bleed beyond trim on all sides
Live Area is .25” in from all sides
Build Documents to Live Area
Live Area is .25” in from all sides
 Double Page Spread  16” x 11”  15.75” x 10.75”
Full Page 8.125” x 11”  7.875” x 10.75”
1/2 Double Page Spread 16” x 6” 15.75” x 5.75”
1/2 Page Horizontal 8.125” x 6”  7.875” x 5.75”
1/2 Page Vertical 4.25” x 11” 4” x 10.75”

 

2015 Cosmetics Publishing Calendar

 ISSUE DATE SALES CLOSING   MATERIAL
DEADLINE
 MATERIAL
DEADLINE
 SPRING JANUARY 15 JANUARY 13  FEBRUARY 09
 SUMMER  APRIL 02  APRIL 07 MAY 04
FALL JULY 17  JULY 21 AUGUST 17
 Winter  OCTOBER 01 OCTOBER 06 NOVEMBER 02

2015 Rate Card – 4C

 AD SIZE  1x  3x 6x  12x 
 Full Page  $8,120  $7,325 $6,840 $6,600
1/2 Page   6,300  5,850 5,440  5,280
1/3 Page 4,075 3,640 3,580 3,410
DPS 13,010 11,820 11,245 10,790

Digital Media Rates

 

FEATURE   TIER TITLE  GROSS
 LOAD SCREEN 12  $4,320$2,970
 LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
12  $842$675
 ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
12 $3,036$2,429
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert)
1 &2 QOUTED PER EXECUTION

 

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

Download IAB Guidelines

 

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