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Inspiring Canada’s Beauty Experts
Founded In: 1972
Facebook likes: 779
Twitter followers: 385
Readers per copy: 3
Average time spent reading: 45 minutes
Demographic: Targeting Beauty Advisors working at key department store and drug store retail counters across Canada.
Content pillars: Total beauty coverage including: Fragrance; Makeup; Skin Care; Hair Care; Nail Care; Men’s Products; Product Launches.Download media kit
Cosmetics and Cosmétiques is the essential insider read for all professionals and decision-makers working in the Canadian beauty industry, targeting an audience of executives, retailers, brand marketers and media, as well as beauty advisors at key department stores and drugstore locations throughout Canada.
With four English-language issues and four French-language issues a year, an industry e-newsletter and an expanding website, Cosmetics and Cosmétiques reports on thebiggest product launches, key trends and business insights.
Cosmetics and Cosmétiques covers all areas of the fast-paced, global beauty world, including skincare, hair care, makeup, fragrance, nail care, men’s grooming and beyond. It informs and inspires the experts who directly influence the buying decisions of beauty consumers across the country.
WHO WE ARE
• Cosmetics and Cosmétiques are the only print media brand for the Canadian beauty industry
• English edition circulation is 13,000 and French is 7,000
• Beauty advisors consult with over 2.1 million loyal beauty customers every month – securing the sale. By extension, Cosmetics supports $4.9 billion in annual beauty sales in Canada.
• 98% of beauty advisors say that advertising/sampling programs influence their
product recommendations to customers.
• 99% of BAs read Cosmetics magazine as their primary beauty resource
• 97% use the magazine as a source for product knowledge including launches
• 91% of BAs visit Cosmetics website on a regular basis
• 89% find information on the website to be useful
• 50% of BAs recommend products they are familiar with/have tried personally