Cosmetics

cosmetics

13,000

Circulation

4 issues/year

Frequency

18,245

Monthly Page Views

9,492

Monthly Unique Visitors

Inspiring Canada’s Beauty Experts

Founded In: 1972

Facebook likes: 779

Twitter followers: 385

Readers per copy: 3

Average time spent reading: 45 minutes

Demographic: Targeting Beauty Advisors working at key department store and drug store retail counters across Canada.

Content pillars: Total beauty coverage including: Fragrance; Makeup; Skin Care; Hair Care; Nail Care; Men’s Products; Product Launches.

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Cosmetics and Cosmétiques is the essential insider read for all professionals and decision-makers working in the Canadian beauty industry, targeting an audience of executives, retailers, brand marketers and media, as well as beauty advisors at key department stores and drugstore locations throughout Canada.

With four English-language issues and four French-language issues a year, an industry e-newsletter and an expanding website, Cosmetics and Cosmétiques reports on thebiggest product launches, key trends and business insights.

Cosmetics and Cosmétiques covers all areas of the fast-paced, global beauty world, including skincare, hair care, makeup, fragrance, nail care, men’s grooming and beyond. It informs and inspires the experts who directly influence the buying decisions of beauty consumers across the country.

WHO WE ARE
• Cosmetics and Cosmétiques are the only print media brand for the Canadian beauty industry
• English edition circulation is 13,000 and French is 7,000
• Beauty advisors consult with over 2.1 million loyal beauty customers every month – securing the sale. By extension, Cosmetics supports $4.9 billion in annual beauty sales in Canada.

BRAND IMPACT
• 98% of beauty advisors say that advertising/sampling programs influence their
product recommendations to customers.
• 99% of BAs read Cosmetics magazine as their primary beauty resource
• 97% use the magazine as a source for product knowledge including launches
• 91% of BAs visit Cosmetics website on a regular basis
• 89% find information on the website to be useful
• 50% of BAs recommend products they are familiar with/have tried personally

Think we make a good match? We'd love to hear from you!  Get in touch