98.1 CHFI


Toronto’s Perfect Music Mix

Station name: 98.1 CHFI
Call Letters: CHFI
Station ID: 98.1 CHFI, Toronto’s Perfect Music Mix
Target Demo: Adults 25-54

On Air:
Erin Davis & Mike Cooper on Monday to Friday from 5am to 9am
Michelle Butterly on  Monday to Friday from 9am to 2pm
Darren Osborne on Monday to Friday from 2pm to 7pm
Tish Iceton on Mondays and Tuesdays from 7pm to 9pm
Darryl Henry  on Wednesday to Friday from 7pm to 9pm


98.1 CHFI is Canada’s #1 Adult Contemporary radio station. 98.1 CHFI is Toronto’s Perfect Music Mix with a wide playlist that includes hits from today mixed in with some classics including artists like Katy Perry, Michael Buble, P!NK, Maroon 5, Bon Jovi, and Michael Jackson. In addition, CHFI is committed to providing variety in our listeners’ work days, with a no-repeat guarantee from 8am to 5pm each weekday.

Our listeners wake up with Erin Davis and Mike Cooper every morning, and are educated, entertained, and given the opportunity to win fantastic vacations and prizes with promotions such as the Trip-A-Day Giveaway to join ‘Erin and Mike on the Beach” and the perennial favourite “The CHFI Big Bag of Cash Contest”.

CHFI regularly partners with national and community organizations such as the Canadian Women’s Foundation, Canadian Breast Cancer Foundation and the Daily Bread Food Bank, encouraging our passionate listeners to improve the lives of their fellow Canadians by supporting these causes. 

Audience Characteristics % Index
Male 44% 91
Female 56% 109
Married/Common Law 55% 109
HHI $150,000+ 12% 109
3+ Person Household 66% 105
Home is Owned 78% 104
Employed Full Time 52% 107
Take Private Vehicle to Work 44% 120
New vehicle/past 2 years 22% 115
Have Mortgage 36% 116
Invest in Stocks/Mutual Funds 32% 101
Invest in Government Bonds 15% 119
Invest in Term Deposits/GICs 25% 104
Have RRSP 57% 108
Ate at Family Restaurant/past month 74% 107
Ate at Fast Food Restaurant/past month 83% 107
Visited Casino/past 4 months 12% 102
Visited Movie Theatre/past 4 months 61% 105
Traveled out of province for personal/past 12 months 22% 106
Traveled to US for personal/past 12 months 40% 110

BBM PPM Aug 2013, Mon-Sun 5a-1a, Toronto CTRL, 15-minute reach criteria.  A 15-minute criteria ensures that this is the true audience that any advertising schedule is likely to reach by eliminating those people who are only exposed to the station for a very short period of time.

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.


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