Toronto’s Perfect Music Mix
Station name: 98.1 CHFI
Call Letters: CHFI
Station ID: 98.1 CHFI, Toronto’s Perfect Music Mix
Target Demo: Adults 25-54
Erin Davis & Mike Cooper on Monday to Friday from 5am to 9am
Michelle Butterly on Monday to Friday from 9am to 2pm
Darren Osborne on Monday to Friday from 2pm to 7pm
Tish Iceton on Mondays and Tuesdays from 7pm to 9pm
Darryl Henry on Wednesday to Friday from 7pm to 9pm
98.1 CHFI is Canada’s #1 Adult Contemporary radio station. 98.1 CHFI is Toronto’s Perfect Music Mix with a wide playlist that includes hits from today mixed in with some classics including artists like Katy Perry, Michael Buble, P!NK, Maroon 5, Bon Jovi, and Michael Jackson. In addition, CHFI is committed to providing variety in our listeners’ work days, with a no-repeat guarantee from 8am to 5pm each weekday.
Our listeners wake up with Erin Davis and Mike Cooper every morning, and are educated, entertained, and given the opportunity to win fantastic vacations and prizes with promotions such as the Trip-A-Day Giveaway to join ‘Erin and Mike on the Beach” and the perennial favourite “The CHFI Big Bag of Cash Contest”.
CHFI regularly partners with national and community organizations such as the Canadian Women’s Foundation, Canadian Breast Cancer Foundation and the Daily Bread Food Bank, encouraging our passionate listeners to improve the lives of their fellow Canadians by supporting these causes.
|3+ Person Household||66%||105|
|Home is Owned||78%||104|
|Employed Full Time||52%||107|
|Take Private Vehicle to Work||44%||120|
|New vehicle/past 2 years||22%||115|
|Invest in Stocks/Mutual Funds||32%||101|
|Invest in Government Bonds||15%||119|
|Invest in Term Deposits/GICs||25%||104|
|Ate at Family Restaurant/past month||74%||107|
|Ate at Fast Food Restaurant/past month||83%||107|
|Visited Casino/past 4 months||12%||102|
|Visited Movie Theatre/past 4 months||61%||105|
|Traveled out of province for personal/past 12 months||22%||106|
|Traveled to US for personal/past 12 months||40%||110|
BBM PPM Aug 2013, Mon-Sun 5a-1a, Toronto CTRL, 15-minute reach criteria. A 15-minute criteria ensures that this is the true audience that any advertising schedule is likely to reach by eliminating those people who are only exposed to the station for a very short period of time.