Benefits Canada

18,500

Circulation

12 issues/year

Frequency

144,000

Monthly Page Views

54,800

Monthly Unique Visitors

Pension Benefits and Plans

Benefits Canada is written for executive and specialist management responsible for the provision of pension and benefits plans at large Canadian employers. It meets reader information needs by delivering relevant, timely and succinct editorial content.

Key Facts

    • 95% of readers have taken action as a result of reading Benefits Canada
    • 99% of readers feel Benefits Canada is the authoritative voice of the industry.
    • Launched Benefits Canada tablet edition on iPad, June 2012

Advertising

2014 (FOUR COLOUR) 1X 3X 6X 9X 12X
Double Page $21,083 $20,042 $18,920 $18,446 $17,984
Full Page + iPad $10,746 $10,215 $9,643 $9,402 $9,167
2/3 Page $9,471 $9,023 $8,543 $8,348 $8,147
1/2 Page Island $8,846 $8,405 $7,980 $7,803 $7,626
1/2 Page $7,490 $7,147 $6,804 $6,681 $6,490
1/3 Page $6,379 $6,148 $5,847 $5,752 $5,611
1/4 Page $6,379 $6,148 $5,847 $5,752 $5,611
1/6 Page $4,996 $4,836 $4,654 $4,517 $4,382
COVER RATES (FOUR COLOUR) 1X 6X 12X
Outside Back + iPad $15,923 $13,535 $12,000
Inside Front + iPad $15,412 $13,104 $11,900
Inside Back + iPad $14,898 $12,663 $11,500
APPOINTMENT NOTICES (FOUR COLOUR) 1X
1/2 Page $5,497
1/3 Page $4,418
1/4 Page $3,620
1/6 Page $3,074
SPECIAL PRINT (FOUR COLOUR) 1X
Bellyband $14,279
Personalized Mailing Bellyband $17,369
Dot Whacker (Cover Sticker) $9,785
Sticker Tab (includes full page ad) $20,724
Black and white rates less 15%

Publishing Calendar

2014 ISSUES SALES CLOSING DATE MATERIAL CLOSING DATE IMPACT START DATE
January November 29 December 3 January 6
February January 3 January 7 February 3
March February 6 February 11 March 10
April March 7 March 11 April 7
May April 10 April 14 May 12
June Tech Issue May 2 May 6 June 2
June May 15 May 20 June 16
July June 13 June 17 July 14
July/August July 4 July 8 August 5
September July 31 August 5 September 2
October September 5 September 9 October 6
November October 2 October 7 November 3
December November 7 November 11 December 8

Technical Specs

AD SIZE TRIM SIZE BLEED SIZE
Full Page 7.875″ x 10.75″ 8.375″ x 11.25″
Double Page Spread (DPS) 15.75″ x 10.75″ 16.25″ x 11.25″
2/3 Page 4.625″ x 10″ 5.125″ x 10.5″
1/2 Page (Horizontal) 7″ x 4.625″ 7.5″ x 5.125″
1/2 Page (Vertical) 3.375″ x 10″ 3.875″ x 10.5″
1/2 Page (Island) 4.625″ x 7.5″ 5.125″ x 8″
1/2 DPS 15.75″ x 4.625″ 16.25″ x 5.125″
1/3 Page (Horizontal) 7″ x 3.125″ 7.5″ x 3.625″
1/3 Page (Vertical) 2.25″ x 10″ 2.75″ x 10.5″
1/3 Page (Square) 4.625″ x 4.625″ 5.125″ x 5.125″
1/4 Page (Horizontal) 7″ x 2.375″ 7.5″ x 3.625″
1/4 Page (Square) 3.375″ x 4.875″ 3.875″ x 5.375″
1/6 Page (Horizontal) 4.875″ x 2.25″ 5.375″ x 2.75″
1/6 Page (Vertical) 2.25″ x 4.875″ 2.75″ x 5.375″

 

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

Download IAB Guidelines

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