96.9 JACK fm

Jack FM 96

Playing whatever! Whenever!

Station Name: 96-9 JACK FM
Call Letters: CKLG-FM
Target Demo: Adults 25-54

Weekdays On Air:
JACK’s Morning Glory with Kiah and Tara Jean 6am – 10 am
Kenny 10am – 3pm
Meredith 3pm – 8pm

Online:
www.jackfm.com
www.facebook.com/JACKVancouver

Playing whatever! Whenever! You never know what you’re going to hear next!

Tune in week day mornings to hear BCAB Award Winning on air talent Kiah and Tara Jean of Jacks Morning Glory show and stay tuned throughout the day to hear requests to their favourite songs.

More music than any other station with variety that keeps our listeners tuned in longer to hear your message.

Popular features include: No time Google, jacktivities and The Morning Glory show sponsorship

How would you describe 96.9 JACKfm? Well let’s try this exercise. Take your CD collection.  Put it in alphabetical order. Now leave the room and the CDs with your three year old (son/daughter/niece/nephew/grandchild) and direct him or her to organize them into piles according to colour.  Come back in ten minutes and play them.

Some information on the 96.9 JACK fm audience:

  • 96.9 JACK fm listeners have a slight male skew at 54%
  • Almost two thirds (65%) of 96.9 JACK FM listeners are in the 25-54 age demographic.
  • A quarter (25%) of 96.9 JACK FM listeners earn a household income over $100,000 per!
  • Over half (52%) of 96.9 JACK FM listeners are married or living in a common law relationship, while 33% are single/ never married.
  • Over 20% of 96.9 JACK FM listeners have children under the age of 12, while 26% have teens.
  • 96.9 JACK FM listeners are 30% more likely than the average Vancouverite to have completed a trades/apprenticeship or technical/college program.
  • Over 20% of 96.9 JACK FM listeners are employed as Managers (incl. Middle Mgrs), Professionals, or are Self-Employed. Fifteen percent of 96.9 JACK FM listeners are employed in Sales and Service occupations.
  • Almost two thirds (64%) of 96.9 JACK FM listeners own their own home!
  • Over two thirds (70%) of  96.9 JACK FM listeners have spent money on home improvements/renovations in the past 12 months!
  • 96.9 JACK FM’s Average Weekly Reach is Over 664,000 Listeners (12+)

Source: R03-13 PPM  Vancouver CTRL 13 weeks – May 27th, 2013 – August 25th, 2013  Base: P12+  Avg Weekly Cume (000)  Reach Plan Mo-Su 5a-1a  Tune into CKLG FM 15 minute minimum weekly exposure   All data processed using maximum panel   Please note some profiles may not add up to 100% due to non-respondents  *Based on 1 minute reach condition

Source: R03-13 PM Vancouver CTRL 13 weeks – May 27th, 2013 – August 25th, 2013  Base: P12+  Avg Weekly Cume (000) Reach Plan Mo-Su 5a-1a  Tune into CKLG FM
15 minute minimum weekly exposure  All data processed using maximum panel 
Audience Characteristics Index
Gone to bars/pubs/past 30 days 129
Gone to casino/past 4 months 127
Attended professional sporting events/past 4 months 114
Hold a Mortgage 120
Hold RRSPs 115
Hold Government Savings Bonds 110
Spent $1,000+ on electronics/past 12 months 115
Spent $500+ on children’s clothing/past 12 months 159
Spent $500+ on sporting goods/past 12 months 113
Travelled within own province for business/past 12 months 123
Banked with a mobile device/past 7 days 140
Listened to RADIO with a mobile device/past 7 days 123
Listened to RADIO on a computer/past 7 dats 121
Emailed with a mobile device/past 7 days 114
Shopped with a mobile device/past 7 days 113
Accessed RADIO in public transit/taxi/past 7 days 163
Accesed RADIO at work/past 7 days 153
Accessed RADIO at other location (e.g. cafe,bar)/past 7 days 118
We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

Download IAB Guidelines

Think we make a good match? We'd love to hear from you!  Get in touch