91.7 The Bounce

The Bounce 91.7

Edmonton’s #1 Hit Music Station

Call Letters: CHBN
Target Demo: Females 18-34

On Air:
Mornings with The Arisa & Ara Show
Middays with Liann Cameron
Afternoons with Tripp West
Evenings with Johnny Infamous
Weekends with Kyle and Melissa Dominelli

Online:
www.thebounce.ca
www.facebook.com/91.7thebounce
www.twitter.com/917thebounce

We’re the station responsible for playing that song that’s stuck in your head. Home to Nicki Minaj, Rihanna, Pitbull, Ke$ha, Justin Timberlake, Katy Perry…and anyone else with a hook you can’t get out of your head.

Our listeners are tuned in and in the know.  This makes them ideal customers. Over 75% are between the ages of 18-49 with a fairly even male/female split. We’re talking about an audience that’s educated, married with children, and overall many have an average household income of over $100,000 per year.  In fact over 80% of our listeners are homeowners.

That’s a lot of loyal listeners from Edmonton coming direct to your business with disposable income. They’re what helps makes The Bounce…The Bounce!   And we hope you’ll love them as much as we do.

We are the heritage contemporary hit radio station in Edmonton.

91.7 The Bounce – Edmonton’s #1 Hit Music Station!

Source: R03-13 PPM Edmonton CTRL 13 weeks – May 27th, 2013 – August 25th, 2013 Base: P12+  Avg Weekly Cume (000)  Reach Plan Mo-Su 5a-1a  Tune into CHBN FM   *15 minute minimum weekly exposure   All data processed using maximum panel    **Based on 1 minute reach condition
Audience Characteristics % Index AvWkRch
Male 47% 93 92,300
Female 53% 107 103,200
Married/Common Law 51% 93 98,700
HHI $100,000+ 52% 119 101,600
HHI $125,000+ 28% 112 55,600
Children <12 in HH 35% 145 68,100
University Undergraduate Education 26% 111 51,300
OMP 21% 115 41,100
Employed Full Time 62% 112 121,800
Own Imported Vehicle 51% 102 98,700
Purchased a new vehicle/past 2 years 32% 115 61,800
Homeowners 78% 99 152,300
Hold RRSPs 56% 98 109,600
Hold a Mortgage 41% 120 80,800
Hold RESPs 29% 130 55,800
Hold Government Savings Bond 16% 147 31,800
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