660 News

660 News

Miss a Minute, Miss a Lot!

Station Name: 660News
Call Letters: CFFR
Station ID: 660 News All News Radio
Target Demo: A25-54

Online:
www.660news.com
www.facebook.com/660news
www.twitter.com/660news

660News is Calgary’s most consistent and reliable source of up-to-the minute news and information for residents of the city and surrounding areas.

Broadcasting live 24 hours a day from the largest newsroom in Alberta, 660News is a utility for residents when they need the most up to date news, business, weather, and traffic information on a local, national, and global level. Fully staffed by award winning news professionals, as well as being a part of Canada’s largest news network, 660News delivers the most complete local, national, and international news coverage as it happens.

 

Audience Characteristics % Index AvWkRch
Male 57% 111 107,200
Female 45% 88 82,400
Married/Common Law 64% 116 121,000
HHI $100,000+ 41% 123 77,700
HHI $125,000+ 24% 130 45,000
Teens in HH 23% 107 42,700
University Postgraduate Education 7% 118 13,600
OMP 18% 107 33,800
Professional 14% 106 27,300
Employed Full Time 61% 114 116,000
Commute to Work by Vehicle 54% 124 101,900
Spent $40,000+ On Last Vehicle 7% 180 13,300
Own Domestic Vehicle 71% 102 133,900
Own Imported Vehicle 55% 124 103,900
Spent $10,000+ on home improvement/past 12 months 13% 172 23,800
Homeowners 88% 115 166,500
Hold RRSPs 70% 126 132,800
Invest in Stocks/Mutual Funds 51% 144 96,100
Hold a Mortgage 40% 124 76,000

Source: R03-13 PPM Calgary CTRL 13 weeks – May 27th, 2013 – August 25th, 2013 Base: P12+  Avg Weekly Cume (000)  Reach Plan Mo-Su 5a-1a  Tune into CFFR    *15 minute minimum weekly exposure   All data processed using maximum panel    **Based on 1 minute reach condition

 

We adhere to the IAB Canada Digital Advertising Standards that can be found at http://iabcanada.com/guidelines/. For non-standard executions, please contact your Sales Representative.

 

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